Business analytics with visualisation

Welcome

In a business landscape shaped by data abundance, customer expectations, and competitive pressure, the ability to translate raw information into clear, actionable insight has become a defining capability of modern organizations. Business Analytics with Visualisation equips you to move beyond intuition-based decisions and apply structured analytical thinking to the complex challenges leaders face every day.

This book walks through the full analytics journey — from the foundations of business analytics and data strategy, through data collection, preparation, and exploratory analysis, to the principles of effective visualization design. It then dives deep into industry-standard platforms — Tableau, Power BI, and Excel — and shows how analytical findings can be turned into compelling visual stories that resonate with executives and operational teams alike. Functional and industry-specific applications across marketing, finance, operations, HR, retail, healthcare, manufacturing, and technology bring each concept to life.

Whether you are a student preparing for a career in analytics, a manager looking to make sharper data-driven decisions, or a professional building comprehensive business intelligence solutions, this book offers the conceptual grounding, the tool proficiency, and the storytelling skills needed to drive understanding and action through data.

References

Text Books

  • Storytelling with Data: A Data Visualization Guide for Business Professionals. Knaflic, C. N. (2015). Wiley.

  • The Visual Display of Quantitative Information. Tufte, E. R. (2001). (2nd ed.). Graphics Press.

  • The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios. Wexler, S., Shaffer, J., & Cotgreave, A. (2017). Wiley.

  • Naked Statistics: Stripping the Dread from the Data. Wheelan, C. (2013). W. W. Norton & Company.

  • Now You See It: Simple Visualization Techniques for Quantitative Analysis. Few, S. (2009). Analytics Press.

  • Data Smart: Using Data Science to Transform Information into Insight. Foreman, J. W. (2013). Wiley.

  • Business Analytics: Data Analysis & Decision Making. Albright, S. C., & Winston, W. L. (2019). Cengage Learning.

  • Competing on Analytics: The New Science of Winning. Davenport, T. H., & Harris, J. G. Harvard Business Review Press.

  • Data Science for Business. Provost, F., & Fawcett, T. O’Reilly Media.

  • The Analytics Revolution: How to Improve Your Business by Making Analytics Operational. Franks, B. Wiley.

  • Information Dashboard Design: Displaying Data for At-a-Glance Monitoring. Few, S. Analytics Press.